The difference between 360 v 3D Tours?

Elevate Your Online Presence

360 Virtual Tours
A 360 tour is like a digital photo album. It’s made up of static panoramic images that visitors can click through to view different areas. They give a sense of your space, but movement is limited to set viewpoints and don’t easily show scale or where you are in a tour.
 
Matterport 3D Virtual Tours
A Matterport tour is the next level up. Instead of just photos, it’s a fully immersive 3D model of your venue. Guests can walk through seamlessly, explore every corner from any angle, view a “dollhouse” or floorplan layout and even measure spaces to plan their visit. A 3D Tour also provides a true sense of scale and feels really being there.
Feature 360 Virtual Tour Matterport 3D Tour
Navigation
Click between fixed panoramic points
Smooth, immersive walkthrough with full 3D movement
Views
Single-angle panoramas only
3D “Dollhouse” + Floorplan + Walkthrough views
Measurements
❌ Not available
✅ Measure rooms, walls & objects inside the tour
User Experience
Feels like browsing photos
Feels like being there in person
Engagement
Short visits, less exploration
Longer visits, higher interaction
Marketing Impact
Shows your space
Sells your space – increases bookings & confidence
Analytics
Basic, if any
Visitor insights & behaviour tracking
Device Support
Mobile & desktop
Mobile, desktop & VR headset ready
Engagement
Standard virtual showcase
Premium, cutting-edge digital sales tool
Google Street View & Google Business Listing